Tonight I can write the saddest lines… No, not really.
Yesterday I wrote this post about Book 1 of my series leaving KDP Select behind after spending the last couple of days trying to publish it through NOOKpress, Kobo, Smashwords, Wattpad, and on the blog I started for the series, all this while writing page after page of data for my thesis (on self-publishing). I was exhausted and I’m saying this to try and justify how shitty that post was. Worst post I’ve ever written and it got a lot of attention so I’d like to rectify things with another post, written first thing in the morning and after a nice cup of coffee and a hearty breakfast.
I had been thinking a lot about how to market my books. Trying to get more attention, more sales. I’m currently unemployed, finishing my Masters, and trying with all my might to make my creative side work for me. I’m a DIYer from head to toe (literally, yes, I even groom my dogs and cut my own hair), so self-publishing was a no-brainer when I decided to venture into publishing my writing. However, when it comes to selling and marketing, I’m my own worst enemy. My telemarketing days back in college left me scarred for life (they kept me for as long as they did because I spoke English, if not, I would’ve been given the sack my first week).
But that’s not what you’re here for. You’re here because of the Bye Bye KDP Select title.
My friend and author extraordinaire Todd Keisling has been debating over marketing stuff too, only he’s been more outspoken about it. I have not. We’ve had convos about it and after this post he wrote, I thought I’d give my two cents about this. Yesterday’s post also sparked a Twitter reply from @ljndawson in which she mentions the fact that the 3 months thing just doesn’t work.
I went into the KDP Select thing after a lot of reading and pondering about it. Amazon has always been the channel with most sales for me so it didn’t feel wrong to give them the exclusivity to my works. It was like getting into a relationship with someone you’ve known for a while and even when you think ‘yeah, I can handle this’ there always comes a time when you start feeling the belts on the straightjacket getting tighter for no apparent reason. Especially when you’re not getting off on it. Three months become an eternity when you’re not comfortable.
I don’t wanna be kept, I don’t wanna be caged
I don’t wanna be damned, oh, hell
I don’t wanna be broke, I don’t wanna be saved
I don’t wanna be S.O.L.
A lot of blogs I read spoke about the magical after-sales authors encountered after a KDP promo. Your book is free for a couple of days, then when the promo’s over stardust falls from the heavens and you’re blessed with sales. Kind of like those TV shows that get high ratings only because they come right behind another, more successful show. Sounds awesome, doesn’t it? I mean, I LOVE giving stuff for free. I really do. I once met a chef that kept giving away recipes she came up with and when asked why she kept giving them away (we were part of an online community) instead of writing a cookbook and selling it, she answered: “because for me, recipes are like butterflies, they come to me freely and are meant to stay that way, free.”
Stories are like butterflies for me. Murder butterflies, but butterflies nonetheless. I can’t keep them captive, they are meant to be enjoyed by everyone out there, not just me. So the KDP Select thing didn’t feel wrong or whorish. I didn’t feel I was becoming Amazon’s bitch by taking that step. I’ve never seen Amazon as the big bad wolf, I owe it the opportunity of publishing my work on a platform that we all have to admit has an enviable standing. I tell people I self-publish my books and they are like ‘yeah, good for you’, I tell them they are on Amazon and their eyes grow wide in disbelief. I smile and add, “put Artistikem in the search box and you’ll find me.” I’m searchable on Amazon, goddammit. Step aside [random famous author name]!
However, as I was starting to think I was immune to the KDP Select promo fairy dust, Todd’s numbers and comments opened my eyes to the reality that there are too many freetards out there roaming like the walkers from The Walking Dead, feeding off people like us that are willing to give away free stuff with the ultimate goal of getting at least one teeny tiny sale.
My novella, The Caregiver, keeps hitting the Top 20 and Top 10 in its category when I do the promo thingy. Then, when the free ride is over, it plummets back to the shadows. Meanwhile, The Caregiver Vignettes 1-5, with no reviews, no nothing, doesn’t hit lower than 30,000 in rank in its category. Why? Because it’s free.
I know everything they say. If your book isn’t selling revise the story, change the cover, get reviews, do a naked streak around a football field with your book’s title written on your skin. But there is only so much one can do. I hire editors for my books. I’m almost certain my covers don’t suck (we’re a team, hubby and I, I do graphic design and he’s a photographer, so we know a bit of what we’re doing). I plug myself on social media but not too much because I value my Internet friends enough. So what the fuck do I have to do to get more sales?
Kill all the freetards? Scarlett charges too much for every kill and I’m no drug lord with enough money to pay her to do the job.
Deal with the freetards? I have no idea how to do that but I’m going to try.
Now that The Caregiver is out of the KDP Select binder, I plan to make it perma-free to try and hook readers with it. Not just 5 days out of 90. I’ve read of other authors doing it with their series and, sincerely, I always knew it’d come to that at some point. This may be the best timing since Book 2 has been available for a while, Book 3 is currently suffering under editor Stacia Rogan‘s scrutiny (the poor thing. I mean the book, not her), and I already started on Book 4.
What else will I do? I’ll keep The Vignettes coming. They are great mental exercises, they help me brainstorm what’s coming next, and oh man are they getting interesting. They may possibly add up to a prequel in the near future. And to think I had already started one about Scarlett’s early years.
Visibility and exposure are a common mantra among self-publishers and I’m putting all my money on it to turn my fate around.
So for once in my life
Let me get what I want
Lord knows, it would be the first time