These last 9 days have been a roller coaster ride for me and I do love roller coasters, so I don’t mean it in a bad way. Ups, downs, but mostly ups since launching The Last Superhero on December 18 after a successful (at least to me) pre-order campaign.
I had debated whether or not to put The Last Superhero on pre-order since the moment I knew I was publishing it on December. KDP’s pre-order feature had been up and running for some time and the hive mind had a lot of information about it, especially this thread over at Kboards. I went back and forth with the idea, presented it to my editor, and we both came to the conclusion that talking publicly about a book that technically doesn’t exist yet doesn’t bode well with everyone. It’s mind bogging how quick people forget about stuff in this information-overloaded era and having a pre-0rder link while we worked on the last round of edits sounded like the best way to go; a place where we could direct people who showed interest about the book to and not have to rely on praying they didn’t forget how excited they were about it when they first heard the news. Also, it helped make it a bit more real for us… and a lot more nerve wracking.
I wrote blog posts. I ran an ARC copies Goodreads giveaway and a Rafflecopter one for signed copies. I made a Facebook event for the launch. I tweeted and FBed the hell out of it.
I’m not one of those authors with huge sales numbers so, for me, The Last Superhero has done reasonably well (27 pre-orders and a couple of sales trickling in daily). However, I know that with some more promo it can do a lot better.
In comes the Kindle Countdown Deal.
The Last Superhero is enrolled in KDP Select for the moment because I want to take advantage of both the countdown deals and the dreaded Kindle Unlimited. I don’t plan to keep it in Select forever so I’ll try to use it to my advantage while it’s there.
December 28th will be my 10th wedding anniversary. Yes, we’ve survived ten years together! And I thought it a great time to run a two day promo. I could go on about how the main characters resonate with my life but I already did that here. Needless to say, Giana and Steven, as well as Scarlett and Armand from my Caregiver Series, are May December romances, just like Hubby and I. Although, Steven’s 102, which could sound a bit hardcore but hey, he’s a superhero and they age slower so, yeah, age is only a number.
“You’re over a hundred years old?” And you’re not a vampire!
“Yeah, I mean, it’s interesting. And, well, you look better than most of the hundred-year-olds I’ve met.” And you definitely don’t shag like a hundred-year-old either.
That makes him laugh, lightens the mood, makes the flame on the candle sway with his wine-infused breath.
– Excerpt from Chapter 11
*ahem* The deal?
Oh, yeah, that.
The Last Superhero will be $0.99 on Dec 28, it’ll then go up to $1.99 on Dec 29 before settling back to its original price of $2.99 on Dec 30. This will only be happening on Amazon’s .com site. I’m trying to make it happen on the UK one too but I had to do a price change for that and I don’t know if it’ll be set for tomorrow.
Sites/services I’ve set promos with:
2. Awesome Gang
1 and 4 I’ve used before while 2, 3, and 5 are new to me. I’ve found these sites through web searches, Kboards, and Lindsay Buroker’s awesome blog. I’m still trying to figure all this out since marketing isn’t my forte but I’m confident I’m on the right track, even if it’s only to give the book a bit of a ranking boost.
Another fantastic service I’ll be using is Booktastik, where TLS will be featured as a New Release on January 2nd.
There are other places I’d love to be able to feature the book (i.e. BookSends) but alas, it doesn’t have enough reviews to pass their submission requirements. Another one I want to try is BookBub but that’ll have to wait until the budget allows it (that if they don’t reject TLS once I can submit). This is why reviews are so important to authors. It’s not only a thing of validation, it’s a necessary evil for marketing and therefore, sales, and therefore, surviving as a scribbler in this big bad world.