On Book Reviews

I’ve been writing this blog post for days and thinking about writing it for even longer because I know how touchy this subject is. Still, I’d like to address it, to write about it through the eyes of a not-so-seasoned author that is still developing some thicker skin.

Googling the term “what is a book review” brings this up:

A book review is a form of literary criticism in which a book is analyzed based on content, style, and merit. A book review can be a primary source opinion piece, summary review or scholarly review. (

Book reviews have become the modern day/virtual version of word-of-mouth. Readers can post them to retail sites, blogs, and places dedicated to them like Goodreads and Librarything. For a writer in this digital era reviews are crucial, since a huge percentage of readers will base their decision to buy your book or not on them.

Thing is, book reviews aren’t always a writer’s friend. As an author, you need to have in mind the fact that not everyone will like your book, that some people will hate it while others will be telling their friends about how much they loved everything about it and how much they need to read it, NAO. However, our books are like our children. We love them to death and are ready to fight anyone that dares tell us they’re not as pretty as our eyes see them.

“They are all my children. Maybe some are cross-eyed, but I love them all.”

~ Carlos Fuentes on his books

You still haven’t explained the pic of the running girl above.

Last time I blogged I talked about how I was going back to my running days. It’s still going strong and I’m super happy about it and how it has also sparked my CrossFit workouts. My core’s still shaking from working on them overhead squats! But when it comes to running I’ve noticed how much outside things influence me, more so than when I’m lifting heavy weights.

Back when I still had a smartphone (my Note 2 died on me a week ago and I still haven’t been able to replace it) one of the first things I used to do when I woke up was check KDP and my latest release’s Amazon and Goodreads pages. Bad, I know. Whatever feeling I got from that, either good or bad, permeated towards my morning run. Especially when it came to bad reviews, which in turn made me run like a madwoman, almost punishing myself for whatever it was I had done.

I have a really nice network of friends and supporters and I can summarize all the advice I’ve either received from them or read about the whole authors and reviews dilemma with:

“Don’t read them.” “Don’t take them personally.” “It’s just some asshole who hates everything and doesn’t deserve your attention… or your tears.”

The problem is that when you self-publish you can’t have the luxury of not reading your book’s reviews. The problem is that when you self-publish you also become your publicist, marketer, agent, all of the above, and you can’t ignore the fact that people are writing things about the product (your work) you’re selling. You have to be on top of all that stuff so you can design marketing strategies or even writing strategies for future works. You have to read the reviews so you know what’s happening with your book after releasing it into that big, dark, and scary wilderness called The Internet.

Thanks to Nikki Nelson-Hicks for this. ;)

Thanks to Nikki Nelson-Hicks for this. ;)

Weeks ago my book The Last Superhero got an awful review on Goodreads. It was a 3 star one which isn’t that bad, but the language the reviewer used was rather inappropriate. As I read it I thought “well, okay, he pretty much hated the book. Whatever.” I can live with people hating my books, hating on my characters, hating the plot, the settings, the covers, whatever they want to hate.

What I can’t live with is someone calling me “a lazy cunt.” The Last Superhero’s first chapters are filled with curse words so reviews with strong language don’t bother me. And, as I said before, I can totally get it if you hate my characters or story, but personal insults? That’s a line that shouldn’t be crossed by any reviewer, ever. We self-pubbed authors work really hard. Our families think we’ll never do anything worthwhile (unless we hit a bestseller list, if we ever do), we battle with characters that populate our minds and are fighting for our attention All. The. Fucking. Time. And then there’s the whole business side of things with the edits and the formatting and designing and marketing and STRESS.

Of course, not everything’s bad. I’ve gotten some glowing reviews for The Last Superhero that have helped me cope with the whole I-wanna-die ones (like this one from Reading… Dreaming or this one from Indieberlin). And, yes, I know this is part of the process of developing that armor all artists need once they decide to come out into the world, yet, as an author, I beg to all the reviewers out there to treat us authors as they’d like to be treated: with the respect we all deserve. Is that too hard a thing to ask for?

In the meantime, I’ll be out there running while muttering under my breath about those reviews. Oh, and writing, because no amount of bad reviews can ever stop that.

I know the Paper Rats agree with me on that. ;)

Hello 2015… Or is it too late for that?

13 days into the year.

2 consecutive days that I’ve hauled my ass out of bed early in the morning to go to the track. I really really need to go back to my exercise routines after the whole chikungunya and all-you-can-eat Christmas affair. I’m not starting a diet, I know myself too well for that, I’m just going to start watching what I eat and exercise regularly doing both running and Crossfit. Like last time, because I was seeing results and I was so happy with myself before the chikungunya got me good and left me unable to lift a weight without having to endure horrible pains during the night. Last night I had no pain at all, I’m hoping tonight’s the same.

I don’t make resolutions, that’s setting myself for failure. I only try to keep up what I’ve been doing, stay with what worked last year and add to that, nothing more. That’s why I ended 2014/started 2015 with some book promos. The first one was a Kindle Countdown Deal for The Last Superhero that was a mild success. The book went down to 99 cents on Dec 28, got 12 downloads, then up to $1.99, 5 downloads. It’s a new book, had only a couple of reviews, and it’s in a genre I’m not known for so I’m not banging my head against the wall for those numbers. The best promo sites used were bknights and Just Kindle Books although I wouldn’t recommend bknights for paid books, it’s not their forte, fact that I knew about thanks to Kindle Boards members that had used the service before but I still wanted to try it.

Now is the part where I give you some proof, right?

I decided to start the year with a promo for The Caregiver (Book 1) so I booked promos for it with bknights (Jan 5), Genre Pulse (Jan 6), and The Kindle Book Review (Jan 7-8). The results were great and, once again, bknights took the trophy.

TC promo resultsJan 5: 441 downloads, Jan 6: 275, Jan 7: 73, Jan 8: 171.

Oh, and I was a tad clever before the promo and added a link to the second and the third book right after THE END on books 1 and 2 respectively, which is probably why I’ve gotten downloads for Torn (Book 2). *pats own shoulder* Also, finally caught up with and now the book is free over there too. Woot!

Something else I’m doing in 2015 is starting a mailing list. This is huge because I’ve always been against it although I’m subscribed to hundreds of them. Whatever. I haz succumbed to the pressure. Feel free to join, I promise not to spam you.

I’m getting beta reader feedback on Turmoil (Episode 1 of The Caregiver Prequel) and will be working on that. Of course, feel free to pre-order it if you want, or don’t, if you don’t want.

That’s pretty much it. I promise to blog more frequently and less incoherently during this year.


Bye bye 2014!

This year has been something all right. Since last Christmas’ terrible outturn, I had promised myself I’d turn things around and I think I managed to do so.

Publishing The Beast was a labor of love after what happened but we made it. My lovely editor (Stacia Rogan) was there for me every step of the way and has been my go-to person whenever it feels like life’s eating me raw.

Then came The Last Superhero and that was an even bigger accomplishment in the personal department since it was a story I’d written years ago and only now did I gather the courage to rewrite and publish it. It was also a challenge for Stacia, so it’s kept us both on our toes through the whole editing and pre-ordering and promoting and running around in circles process. [Signed copies still available over at my website]

It was a fun ride, this year. One in which I learned enough to believe I’ve got a clear idea on what 2015 should bring. And that’s more books, of course.

Right now I’m bouncing off some ideas for The Caregiver that involve a series of prequels. When I wrote the first book it was meant to be a standalone short story. You all know that didn’t happen. Three books later, we’re close to finishing the series and there’s been a real interest in knowing more about Scarlett’s past. Where she comes from, her family, her previous relationships. Adrian. Xavi. Jin-Jing. Bobby. Vinny. Romulus. Ferdinand. Young. So many characters are begging for me to give them more page time that I’ll be publishing the prequel one episode at a time. They’ll all be novel length and only 99¢.

Prequels 1and2

Early cover concepts

Why in episodes? Nothing to do with the recent KU debates and stuff and all to do with how emotionally charged the story is. I feel like if I, the writer, need to walk away and breathe after 20-something chapters, I’m not putting my readers through 60 grueling ones. Also, lots of characters! I’m already experimenting with pre-ordering Turmoil (Episode 1 of The Caregiver prequel) since the book is written and ready for edits.

So keep your eyes peeled for more books. Let’s kick 2015 in the ass!

Merry Christmas

gift-548286_1280Merry Christmas to you all!!

This Christmas has been a wonderful one thanks to all of you who’ve been here supporting me through this crazy book launch event. It’s been an awesome experience, one I’m sure I’ll never forget.

To all of you who’ve read The Last Superhero or are planning to do so soon, there’s a short story I wrote not so long ago while experimenting with what I call a “looser and almost lyrical kind of writing,” the same one I use in The Last Superhero. That story is a noir romance titled At the Corner of Mars and Neptune and it’ll be free today and tomorrow (12/25 – 12/26) over at as a token of my appreciation for all of you.

Download from

Have a joyful and safe holiday! Sending you all warm Caribbean hugs! ;)

The Last Superhero signed copies giveaway winners!


It’s December 22 and two people have won signed copies of The Last Superhero! Yay!

So, drum roll please!

Rafflecopter Winners(Rafflecopter won’t let me embed the widget on my blog so I had to do a screencap. You can check the widget here.)

Poiboy and Tenzin, I’ll be emailing you shortly for details. :)

Everybody else: thanks for participating and don’t feel bummed if you didn’t win, I promise there will be more surprises coming in the next few months!


The Last Superhero – Chapter 3 and Launch!


My heart was in Cruz’s expert grip throughout. Love, loneliness, grief, salvation, finely wrought drama and no-holds-barred fantasy… This book has it all.

– Walter Conley, screenwriter of Badderlands

Less than 36 hours to go for the book launch and I’m ecstatic, to say the least. Pre-orders are pouring in and the support from friends and family has been amazing. That doesn’t mean the work is over. Far from that, we’re just getting started!

If you haven’t pre-ordered yet, what are you waiting for?

My editor, Stacia Rogan, was nice enough to write a post about editing this book. A book we both thought she’d hate since she’s a ‘self-proclaimed hardcore non-reader of science fiction’. I was glad I didn’t have to stab her! :D

Now, have chapter 3!


It’s one of those days when you don’t want to see anyone, but you have to because you have to go to work and run errands and talk to people.

Top it off with the fact that I was running late and you can see the picture.

Daphne had opened the shop.

That bookstore.

The only constant in my life, having been established by my mother before I was born, and the one thing that I was now carrying like dead weight wherever I’d go.

Landlord’s being an asshole again,” I say once I walk in, my eyes on the two coffees I’m carrying, my mind replaying that scene between Mr. Brownstone and me when he knocked on my door to remind me my rent was late, yet again. “He won’t leave me alone.”


I got you coffee.”

There’s someone here to see you.”

I look up and see him. Steven.

I don’t need this. I really don’t need this.

Hi,” he says all shy and charming and innocent like.

I can swear he looks even younger than before.

I give Daphne her coffee and offer Steven mine. “I can get another one.”

No, thank you. I already had my dose.” A smile.

Daphne scurries away and I’m left with Mr. Stalker.

Whatever. “Join me in my office?”

He steps aside for me to cross the store and into the back room we call the office. It’s more of a closet or a cupboard than an office, but it works.

He sits on the red armchair facing the gray desk inside the green walls. My mother has something for colors.

What brings you here today, Mr. Wal- Dennis?” I stutter, my hands busy unwrapping my scarf.

Are you okay?”

Don’t answer my question with another question. That’s rude.

Yes.” No. I’m not. Nobody cares. London Bridge falls every fucking day.

Problems with the landlord?”

I scowl. “He’s a moody old perv.”

What?!” He’s outraged.

Oh no, no, don’t go thinking… It’s just that he’s… He’s always wearing these old, stained clothes and he sputters when he talks, mostly when he’s angry. The spit sometimes pools in the edge of his lips…” I almost dry heave at that.

And I’m behind on my rent and he’s kicking me out, but I’m not saying that to his face.

He tilts his head to one side. “Would you like to take a stroll with me? Take your mind off it a bit?”

I sip from my coffee. I just got here and shouldn’t leave. At least not with him.

Then he’s looking at me, pleading. This isn’t so much for me as it is for him and I’ll be damned if I ain’t got a thing for pleading souls.

I wrap the scarf around my neck again and this time he leads the way out of the store.

Daphne sends me a questioning look that I respond to with a mouthed ‘I’ll be back.’

There’s a moment of hesitation when Steven hits the sidewalk. He’s unsure, thinking about it twice.

Would the park be okay?” he asks.

The park would be fine,” I say.

And we’re off.

He walks with purpose, as if not to be distracted. I fight to keep up with him.

Where is he taking me?

Has he changed his mind and is going to murder me?

There’s a lake in the park and heaven knows I never learned how to swim.

I’m not going to hurt you,” he says once we reach the entrance.

I open my mouth to protest. I know he’s not a bad person.

I know you’re not a bad person.”

His eyes change and I see him bite the inside of his cheek as we walk into the park, every step taking us farther into that area where the trees grow thicker and the crowd thinner.

Fewer witnesses.

Dear Mom, I’m only acting on what you told me so many years ago. Don’t take it out on me if this fails.

What are you thinking that is making you frown so hard?”

You wouldn’t believe it.”

Try me.”

We reach the lake and I’m glad to see there are people on the other side. It’s a large lake, but a scream would make it to them. I think.

My coffee secured in my hand, I tell him something I’d never told anyone.

My mother, she told me about you.”

Did she?”

Yeah. When I was little.” Sip from the coffee and yuck, it’s cold already. Wipe my mouth with the sleeve of my coat. “You saved her once from falling off a cliff.”

He raises his eyebrows and it’s clear he can’t remember. It must be awfully hard to remember so many people, so many faces.

She told me you were a good man. Misunderstood, but a good man nonetheless.”

His eyes are on his shoes, his hands buried in his pockets.

Misunderstood,” he whispers. “Maybe. But I’m not a good man, I’m not a good person.”

You saved me from getting mugged, that gives you some good-guy points in my book.”

For the first time, I hear him scoff. “Good-guy points. That’s new. I can’t imagine what would’ve happened to you were I not there. It’s not easy to talk your way out of a robbery, much less when it’s a junkie.”

I’ve been there before and managed to convince a couple of them to desist.” I turn my eyes to him and, oh, he’s amused. “I wanted to be a psychologist.”


Yes. Wanted. Couldn’t afford it.”

Blergh. I feel like shit every time this subject comes up.

He doesn’t say anything.

Anyway. Thank you for being there that night.”

I start back for the trees when he touches my shoulder and I’m compelled to turn around and face him again.

His hand travels upwards, to the side of my face.

I see him so clearly all of a sudden. He’s smiling and says, “Don’t go.”

How can I not stay if he’s looking at me that way? Fuck. Can’t deny the fact that his features are more than agreeable, I’d even say he’s quite handsome.

Or is it the light? It’s such a beautiful day.

I like to come here.” He’s contemplating the lake, some deep, sad longing in his eyes. “It’s one of those places that makes me feel better, lighter, as if the world were still a nice place to live in.”

I stand beside him and, dammit, it feels so nice.

How long have you been hiding?”

Twenty-eight years.”

That’s a long time.”

It is.”

Ever feel lonely?”

All the time.”

I bet.”

I bet you don’t know about that.”

Now it’s my turn to scoff. “Watch out, mister. There are many of us lone wolves roaming around.”

How come?”

How come what?”

You’re… young.”

Is that a compliment?” He stares a bit too intently at me. “I like to think I still haven’t hit my prime.”


What’s made you come out of the cave after so long?”

He ponders, brushes the grass with the sole of his shoe. So pretty, so green. “It was time I did.”

Good enough.

And when was that?”

A month and a half ago. Still trying to get used to it.”

Do you still use your powers? Apart from saving damsels from getting mugged?”

That was the first time I used them in a long time, hence the huffing and puffing afterward. It takes a lot of strength to do what I do.”

I thought it was an asthma attack. My mother gets them every now and then.”

Where is she? Your mother?”

In Spain visiting my father and, in the meantime, the Madrid Book Fair.”

I sip from the coffee and, as I swallow it, I let its warmth envelop my insides.

Oh,” he says.

You know, about that night with the thief, I’m of the thought that people meet for a reason, that nothing’s random.”

You believe us two meeting wasn’t a random thing?”

I’m pretty sure it wasn’t.”

Good.” He’s facing me now, a smile on his face, a sparkle in his eyes. “I’d like to think that too.”

Why are you being so charming all of a sudden?”

Because you need a friend.” He takes a breath, filling his lungs with the oh so pure air around us. “Maybe we can have that coffee tomorrow?”

Sure. I always get mine from that coffee shop around the corner from the bookshop.”

Perfect. I’ll see you there around eight?”


Another smile and is that my heart fluttering?

What I do feel all of a sudden is my feet hit the ground and I have to step back to keep my balance.

Steven’s hand is retreating from in front of my eyes, curling his fingers away from my forehead.

What the fuck?!”

He’s walking away.

Hey!” I feel the coffee in my hand and it’s cold as cold can be and the air doesn’t smell as pure as it used to.

I search for him, but he’s disappeared into the trees.

Goddammit!” I cry, frustrated.

Stupid me forgot his most controversial superpower: the ability to project fantasies into people’s minds.

You bastard!”

Hurling my already stale coffee only contributes to my anger as I encounter a ‘Do Not Litter’ sign that makes me squat to pick it up and throw it in the trash before exiting the park, swearing there’s smoke coming out of my ears as I go.


Signed copies are still available here!

You can win 1 of 2 signed copies through this Rafflecopter giveaway.

Or pre-order it from Amazon and have it downloaded to your Kindle as soon as it’s published.

The Last Superhero – Music ♪♫

I’m close to publishing my next novel, The Last Superhero, a sci-fi fantasy romance about the last superhero to roam the Earth and the young woman that turns his life around. It’s a superhero story with a twist, exploring the human side of things instead of the usual/fantastic. More on that in next posts, I promise!

Right now we’re working through the edits for a December launch. Yay! And I want to start writing about it, kind of get the ball rolling.

One thing I do when writing is listen to music that either appeals to the characters or helps set the mood for a scene. It’s something I’ve written about before so I won’t bore you with details, what I’ll give you, for now, is part of this book’s playlist. Enjoy!

There’s plenty of action in the book and for those parts I have my own special “war” playlist: